hello : )
I’m Chris Adams – Creative Strategist, Brand Builder & Executive Coach. I live at the intersection of human connection + business, where I help organizations craft authentic narratives & build strong, engaging brands with impactful leaders.
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
"If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea." — Antoine de Saint-Exupéry
...long for the endless immensity of the sea"
...long for the endless immensity of the sea"
I’m a purposeful storyteller.
Imagine a seasoned storyteller paired with a sharp creative strategist who also happens to be a marketing expert—that’s essentially what I do. With 20 years of experience, I help organizations craft compelling brand narratives. And by brand, I mean the story your organization tells about itself when you're not in the room—from visual identity and internal culture to world perception. I ignite passion with action – through dialogue, solutions, honesty, courage, a fire in the belly, and joie de vivre.
I have
been known to…
Do the research, follow the data, speak honestly about challenges, and transform diverse ideas into compelling narratives that are genuine, engaging, and sometimes refreshingly candid—with a touch of wit and a hint of irreverence––when called for. In short, I ensure that every part of your organization authentically reflects your identity and values, paving the way for sustainable growth & meaningful impact.
talk to me about…
A seasoned creative director, brand strategist, marketer, and digital storyteller who thrives in collaborative environments where strategy, creativity, and messaging come together. I am passionate about growing and developing both an organization’s brand and the people within it, fostering a culture of creativity, trust, and continuous improvement to drive business success and customer loyalty. I bring my passion for storytelling, and digital innovation to organizations that value creativity, data-driven insights, and cultural relevance—helping brands create deeper connections and lasting influence.
My passion for leadership development inspired me to found Red Thread Leadership Lab, an executive coaching and brand consultancy. My approach to prioritizing leadership development revolutionized the way many of my individual and business clients take action and make a difference in the world. With a deep understanding of the challenges and opportunities faced by today's leaders, I take a personalized and holistic approach to helping my clients achieve their goals.
I am excited to be looking for my next opportunity to make an impact within an organization. I thrive in roles where I can develop and support creative brand strategy, working closely with executives and key stakeholders to craft a brand that resonates with diverse audiences. I look forward to contributing as a team player, using my expertise to shape brand narratives, refine messaging, and support creative execution—while also mentoring and developing talent within a team. I find fulfillment in helping colleagues grow and excel, knowing that strong teams build strong brands.
case studies
& portfolio
I spent the last 8 years as Founder, Brand Strategist, and Creative Director of Red Thread Brands –– an integrated marketing agency specializing in connection. My portfolio is a snapshot of that teamwork––igniting passion with action!
Creative & Brand
Red Thread Brands
Brand Strategy, Creative Development, Integrated Marketing, Digital Marketing, Purposeful Storytelling, Leadership Development & Business Advisory Specialist
Chris Adams
CEO, Creative & Brand Strategist, Purposeful Storyteller, Speaker & Executive Coach
Eight Years
2016 - 2024
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time. That’s why it doesn’t often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand." -- The Velveteen Rabbit by Margery Williams
"You become. It takes a long time...
"You become. It takes a long time...
Check out my substack where I share my thoughts on love, life, food, relationships, menopause, and everything else from business to leadership challenges –– just a Southern girl living in a Pacific Northwest world.
