Hello executive coaches : )
you’re in the right place
to turn your coaching practice
into a coaching business.
Welcome to Red Thread Leadership Lab. I’m Chris Adams – Purpose-Driven Business Strategist, Brand Builder & Executive Coach. I live at the intersection of human connection + business, where I help Executive Coaches build their businesses by crafting purpose-aligned, authentic narratives & strong, engaging brands, with sustainable revenue & thriving, balanced lives.
As a coach and business strategist, I help multidisciplinary executive coaches shift their mindset from employee to entrepreneur, find the thread that connects their background and strengths, and build a business with clear positioning, meaningful messaging, and a strategy for growth.
About
Red Thread Leadership Lab is a place for Executive Coaches who want to build businesses that feel aligned, steady, and genuinely theirs.
My work focuses on helping you build a purpose-driven business—around who you are as a coach, how you talk about your work, and how your business is structured to support you over time. It’s practical, reflective, and designed to be applied in real life, not just in theory.
How I work with Coaches
I work with Executive Leadership Coaches through business audits, mindset coaching, business strategy consulting, and small group learning environments.
I focus on helping coaches get clients by leaning into their purpose and authenticity, rather than chasing tactics that don’t fit or trying to sound like everyone else. We clarify purpose and positioning, identify and understand ideal clients, and translate that clarity into thoughtful marketing and brand foundations that feel human, credible, and sustainable.
This is guided, step-by-step work designed to help coaches turn clarity into clients and build businesses that support meaningful revenue and balanced lives.
Services
As a business strategist, I help multidisciplinary executive coaches stop hiding behind their credentials, name their zone of brilliance, and build a business that pays them for it.
As an Executive Coach, I help badass women lean into their purpose and answer three big questions: What do you want? How will you get it? What's getting in your way?
My work is designed to help you get clear on what makes your work distinct, build a business that reflects the depth of your work, and attract the right clients.
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One-on-one coaching and business strategy to help you shift from employee to entrepreneur, build the right foundation, and grow with more clarity, confidence, and direction.
For executive coaches who want personalized support in building a business that is strategic, attracts the right clients, supports premium pricing, and fits the life they want to live.
This work helps you clarify your coaching specialty, strengthen your positioning and messaging, build your visibility strategy, and put the right business pieces in place.
Three and Six-Month Engagements
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A strategic diagnosis of what may be helping, what may be hurting, and what needs to shift.
For executive coaches who are putting real time, effort, and energy into their business, but still are not getting the client traction they want.
These audits review your positioning, messaging, LinkedIn presence, specialty clarity, client targeting, visibility approach, and business foundation so you can stop guessing and understand what to focus on first.
See Audit Options -
As an Executive Coach, I help badass women lean into their purpose and answer three big questions: What do you want? How will you get it? What's getting in your way?
Executive coaching for purpose, mindset, leadership, life transitions, burnout, work-life balance, creativity, neurodivergence, menopause, and relationship imbalance.
Personalized coaching to help you move forward with more clarity, confidence, and direction in your work and life.
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A 60-minute working session for one specific business issue.
For executive coaches who need focused support, a strategic gut check, or help working through one immediate challenge. Come with a specific challenge. Leave with clarity and a plan.
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Group coaching and business strategy for executive coaches who want structure, tools, guidance, and accountability in a small-group setting.
Designed for executive coaches who want to stop piecing things together on their own and start building their business with a clear framework, practical tools, live guidance, and community.
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Purpose as the Foundation
Defining your purpose is the first step in building a coaching business that feels aligned and attracts the right clients. When your purpose is clear, your positioning becomes easier, your messaging sounds like you, and your marketing stops feeling forced. It’s not a marketing exercise; it’s the foundation of how your business works.
Purpose is not about what you do.
It’s about why you do it and how that why shows up consistently in your business.
This work helps Executive Coaches move from vague or generic language to clear, authentic narratives that create trust, connection, and momentum—without salesy tactics or constant self-promotion.
Start with the free Purpose & Positioning Workshop download.